What is the ATF® Poster Gothic font?

ATF Poster Gothic is an expansion of a typeface designed in 1934 by Morris Fuller Benton for American Type Founders. The one-weight design was a slightly condensed display companion to Benton’s ubiquitous Bank Gothic family. This new family of aggressively rectilinear headline types expands the design’s possibilities, offering 30 fonts. The all-cap design sports square corners in the counters, creating tension between angular and curved details; this feature, and the generally rectangular shape of the whole alphabet, makes ATF Poster Gothic distinctive on the page or screen, while its relationship to Bank Gothic makes it seem somehow familiar. More… Vertical strokes on the C, G, J, and S, as well as on several of the numerals, are cut off at an angle, which suggest the curves those strokes might typically display if the characters were less boxy in design and more along the lines of late-19th-century headline faces. Certain weights also recall the style of lettering used on athletic team jerseys, television crime dramas, action & adventure movie titles, and engraved stationery. With three widths and five weights, ATF Poster Gothic is distinctive and versatile at the same time. The full family is also available in a “Round” version, with corners subtly rounded for a softer, more “printed” feel.

ATF® Poster Gothic Font families

The ATF® Poster Gothic includes the following font families:

• Poster Gothic ATF Light
• Poster Gothic ATF
• Poster Gothic ATF Medium
• Poster Gothic ATF Bold
• Poster Gothic ATF Heavy
• Poster Gothic ExtraCond ATF Light
• Poster Gothic ExtraCond ATF
• Poster Gothic ExtraCond ATF Medium
• Poster Gothic ExtraCond ATF Bold
• Poster Gothic ExtraCond ATF Heavy
• Poster Gothic Cond ATF Light
• Poster Gothic Cond ATF
• Poster Gothic Cond ATF Medium
• Poster Gothic Cond ATF Bold
• Poster Gothic Cond ATF Heavy
• Poster Gothic Round ATF Light
• Poster Gothic Round ATF
• Poster Gothic Round ATF Medium
• Poster Gothic Round ATF Bold
• Poster Gothic Round ATF Heavy
• Poster Gothic Round ExtraCond ATF Light
• Poster Gothic Round ExtraCond ATF
• Poster Gothic Round ExtraCond ATF Medium
• Poster Gothic Round ExtraCond ATF Bold
• Poster Gothic Round ExtraCond ATF Heavy
• Poster Gothic Round Cond ATF Light
• Poster Gothic Round Cond ATF
• Poster Gothic Round Cond ATF Medium
• Poster Gothic Round Cond ATF Bold
• Poster Gothic Round Cond ATF Heavy

ATF® Poster Gothic Preview

Here is a preview of how ATF® Poster Gothic will look. For more previews using your own text as an example, click here.