What is the Basic Commercial™ font?

Basic Commercial is a family of fonts based on historical designs from the hot metal type era. First appearing around 1900, these designs were created by type designers whose names have not been recorded, but whose skills cannot be overlooked. These typefaces were popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. They influenced a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage. More… The Basic Commercial family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades.

Basic Commercial™ Font families

The Basic Commercial™ includes the following font families:

• Basic Commercial Pro Light
• Basic Commercial Pro Light Italic
• Basic Commercial Pro Roman
• Basic Commercial Pro Italic
• Basic Commercial Pro Bold
• Basic Commercial Pro Bold Italic
• Basic Commercial Pro Black
• Basic Commercial Pro Black Italic
• Basic Commercial Std Light
• Basic Commercial Std Light Italic
• Basic Commercial Std Roman
• Basic Commercial Std Italic
• Basic Commercial Std Bold
• Basic Commercial Std Bold Italic
• Basic Commercial Std Black
• Basic Commercial Std Black Italic

Basic Commercial™ Preview

Here is a preview of how Basic Commercial™ will look. For more previews using your own text as an example, click here.