What is the Bell Centennial font?

Designed specifically for AT&T by Matthew Carter at Mergenthaler to replace Bell Gothic with a typeface that made effective use of digital typesetting technology, Bell Centennial gets several more lines per page than Bell Gothic, reduces calls to information because of its significantly higher legibility under adverse printing conditions, saving AT&T many millions of dollars per year. Although intended for use at small sizes, Mazda UK used Bell Centennial at huge sizes to striking effect in a mid-1990s ad campaign.

Bell Centennial Font families

The Bell Centennial includes the following font families:

• Bell Centennial Std Address
• Bell Centennial Std Sub-Caption
• Bell Centennial Std Name and Number
• Bell Centennial Std Bold Listing

Bell Centennial Preview

Here is a preview of how Bell Centennial will look. For more previews using your own text as an example, click here.