What is the Fluctuation™ font?

Rather than relying on pure geometry or typographic tradition for inspiration, Fluctuation draws upon the very objects it intends to harmonize with: consumer electronics. Cutting edge phones, cameras, remotes, game controllers and synthesizers provided fuel for Fluctuation’s development. It’s more than just a squarish sans: each design decision was informed by contemporary gadgets. In years past, the square M N and W shapes were employed for stark, futuristic effect. These letterforms were at one time, considered a hindrance to readability. Today, generations of eyes have been acclimated to them from video games and low resolution displays; now they can blend smoothly into a paragraph. More… The wide topped, lancet arched A, allows for less distortion in the heavier weights; the typical thinning and lowering of the crossbar trick isn't necessary, nor is the squaring and flattening of the point. The lancet arch correlates with the stroke of the R and requires less kerning that a triangular A. Avoiding the flattened points was key to allowing a pointy Z, K and 7. All the sharp points have been slightly chamfered. The chamfers aren't meant to be noticed, they're meant to convey a little ruggedness. In consumer electronics, even sharp corners aren't really razor sharp when you get in close.

Fluctuation™ Font families

The Fluctuation™ includes the following font families:

• Fluctuation ExtraLight
• Fluctuation ExtraLight Italic
• Fluctuation Light
• Fluctuation Light Italic
• Fluctuation Book
• Fluctuation Book Italic
• Fluctuation Regular
• Fluctuation Italic
• Fluctuation Bold
• Fluctuation Bold Italic
• Fluctuation ExtraBold
• Fluctuation ExtraBold Italic

Fluctuation™ Preview

Here is a preview of how Fluctuation™ will look. For more previews using your own text as an example, click here.