What is the Lust Pro™ font?

Confident and versatile, Lust Pro™ is an exercise in indulgence—an attempt to create something over the top and vastly useful. More… If Lust Pro seems both new and familiar, that’s because it is. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. There is an intentional slyness infused in the letterforms—the extreme thick and thin lines flow effortlessly without becoming gratuitous. It’s always just enough, not too much. What makes the type series so appealing? The curves. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical traits… creating all-too-familiar comparisons. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has provided nuances within the letterforms to accentuate that. Intended to be set large, the typeface boasts 3 widths and 5 weights and matching italics for both the Regular and Didone variants (that’s 60 fonts in total), making it perfect for editorial use and a highly flexible solution for any display need.

Lust Pro™ Font families

The Lust Pro™ includes the following font families:

• Lust Pro No1
• Lust Pro No1 Italic
• Lust Pro No2
• Lust Pro No2 Italic
• Lust Pro No3
• Lust Pro No3 Italic
• Lust Pro No4
• Lust Pro No4 Italic
• Lust Pro No5
• Lust Pro No5 Italic
• Lust Pro Demi No1
• Lust Pro Demi No1 Italic
• Lust Pro Demi No2
• Lust Pro Demi No2 Italic
• Lust Pro Demi No3
• Lust Pro Demi No3 Italic
• Lust Pro Demi No4
• Lust Pro Demi No4 Italic
• Lust Pro Demi No5
• Lust Pro Demi No5 Italic
• Lust Pro Slim No1
• Lust Pro Slim No1 Italic
• Lust Pro Slim No2
• Lust Pro Slim No2 Italic
• Lust Pro Slim No3
• Lust Pro Slim No3 Italic
• Lust Pro Slim No4
• Lust Pro Slim No4 Italic
• Lust Pro Slim No5
• Lust Pro Slim No5 Italic

Lust Pro™ Preview

Here is a preview of how Lust Pro™ will look. For more previews using your own text as an example, click here.