What is the Smart Casual™ font?

The name “Smart Casual” says it all. This is the font to use when you want to create that smart impression without being too formal. It is based on the font “Black Tie” but it is less formal than “Black Tie”. It conveys an impression of relaxed elegance without being either sloppy or too intimate. Smart Casual is ideal for invitations to stylish but relaxed events, for advertisements that are intended to create that special ambience, for posters and for announcements. More… Smart Casual has a full character set and has been carefully letter-spaced and kerned. It comes in two styles: Baseline and Staggered. In “Baseline” all characters refer to the same baseline (the lower part of the characters are in line), while in “Staggered” the capitals are placed lower than the lower case characters, creating a slightly more dramatic, yet formal and retro look.

Smart Casual™ Font families

The Smart Casual™ includes the following font families:

• Smart Casual Baseline
• Smart Casual Staggered

Smart Casual™ Preview

Here is a preview of how Smart Casual™ will look. For more previews using your own text as an example, click here.