What is the Trade Gothic® font?

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans-serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.

Trade Gothic® Font families

The Trade Gothic® includes the following font families:

• Trade Gothic Pro Light
• Trade Gothic Pro Light Oblique
• Trade Gothic Pro Roman
• Trade Gothic Pro Oblique
• Trade Gothic Pro Bold
• Trade Gothic Pro Bold Oblique
• Trade Gothic Pro Bold #2
• Trade Gothic Pro Bold #2 Oblique
• Trade Gothic Pro Condensed #18
• Trade Gothic Pro Condensed #18 Oblique
• Trade Gothic Pro Bold Condensed #20
• Trade Gothic Pro Bold Condensed #20 Oblique
• Trade Gothic Std Light
• Trade Gothic Std Light Oblique
• Trade Gothic Std Roman
• Trade Gothic Std Oblique
• Trade Gothic Std Bold
• Trade Gothic Std Bold #2
• Trade Gothic Std Bold Oblique
• Trade Gothic Std Bold #2 Oblique
• Trade Gothic Std Condensed #18
• Trade Gothic Std Condensed #18 Oblique
• Trade Gothic Std Bold Condensed #20
• Trade Gothic Std Bold Condensed #20 Oblique
• Trade Gothic Std Extended
• Trade Gothic Std Bold Extended

Trade Gothic® Preview

Here is a preview of how Trade Gothic® will look. For more previews using your own text as an example, click here.